Write a review and analysis of two academic articles focusing on marketing in the Life Sciences industry.

Write a review and analysis of two academic articles focusing on marketing in the Life Sciences industry.• Why the two articles are important from a marketing and salesperspective?• How do the two articles differ and complement each other when itcomes to the aims, methods, theories, results and discussion?• How can the results be used for marketing and sales in practice?• How would you have carried out the studies differently (method,theory, data) to further improve the intended aims of the articles?• Include a preamble (introduction) of 2-4 sentences.The two articles are attached.
Formalities:– Citation style: Vancouver– The font Times New Roman must be used.– Font size of 12 points must be used in the body text.– Font size of section headings must reflect the level of that section.– Single spacing between lines must be used.– Text must be left-aligned.– All margins must be 2,5 centimeters.– No foot notes.– No information in footer besides page number.– There must be a page break before the reference list.