What seem to be the goals that the people who created the website want to accomplish?

For this project, you will describe and analyze the rhetorical qualities of a personal or organizational website of your choice. Here are the steps:
Step 1: Find websites that you would be interested in analyzing
As you search, look for websites where you see a certain purpose and persuasive effort at work. For example, it could be a website promoting a product/service to a specific audience or a website creating awareness of a social/environmental problem. It could be a campaign website promoting a certain cause or a website getting people to take action about an issue.
Websites are complex contexts. Before you choose a specific website for this project, be sure you understand what the overall purpose of the website is and what it “wants” people to do or think (often several things at the time!). Click through the menus and pages, read the contents, and study the visuals as well as the website’s overall organization carefully.
Bookmark interesting materials you come across as you search for topics.
As you zoom in on a specific topic, keep your critical distance and avoid falling into the “pathos trap” by simply supporting the “message” the website seems to suggest or by promoting the products and causes it features.
Step 2: Do the analysis work. – A worksheet will be provided for this activity.
In order to gather contents for your analysis paper, find answers to the questions listed below:
Overall context: What is the website about (in the broadest sense)? Who made or authorized it? When was it published or last updated?
Purpose: What seems to be the purpose of the website? What seem to be the goals that the people who created the website want to accomplish? What issues does the website respond to or cover? Do you think the website sends out a specific message? Which one?
Style: What visual/ textual features are dominant on the website? Why would the designers use them? To create which message or argument?
Rhetorical Appeals: Can you detect elements pointing to ethos (credibility or “image” of the organization ), logical reasoning (argument), emotional appeals to the viewer?
Kairos: Do you see kairotic elements (e.g. a specifically chosen time for publication or references to a specific time/ place)?
Audience: Who do you think is the audience for this website and why?
Step 3: Write your paper, using the framework provided
Write your paper, addressing the categories you worked on in your analysis. A sample analysis paper is provided in Module 1. Instead of a writing a thesis, you will introduce your paper with a short summary (executive summary) before covering the different rhetorical categories in more detail.
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Formatting your paper: This paper must be 800 to 1000 words. Use MLA format.
Documentation: Cite and quote materials you take from the website in an appropriate way. Do not copy contents from websites or other sources.
Revision and originality: Completion of this project involves multiple work steps. In order to improve your writing, you will do to a fair amount of revising based on instructor and peer feedback.
Submission order: All drafts and activities leading up to the final draft have to be submitted in the order in which they are due. Please check the syllabus on submission guidelines and academic integrity policies.
Topic changes: Once you’ve committed to a source, I expect you to work with this source only. If you decide to change topics/texts, you will have to get my permission for this.
Submitting unrevised final papers (first draft=last draft), or papers that clearly do not follow the instructions outlined above, for example because they follow a different framework, will result in a very low grade or fail.