What is the relation between you and the brand? How does the relation influence your consumption behavior? What benefits do you derive from the consumption of the brand?

Think about a brand that you can link to your past memory and describe the followings:

What is the relation between you and the brand?
How does the relation influence your consumption behavior?
What benefits do you derive from the consumption of the brand?

IM A 23 GIRL DO THE DISCUSSION BASED ON THAT.