Integrated marketing communications (IMC) is careful coordination of brand messages—traditional advertising, direct marketing, interactive, public relations, sales promotion, personal selling, event marketing, and other communications—for a product or service to assure the consistency of messages at every contact point where a company meets the consumer.
1. For this discussion review, information about IMC included throughout chapter 1 of the e-text.
2. Then think about a product, not a company you have considered buying lately or one you recently bought.
3. Then answer the following questions: 1) What elements of the Promotional Mix, i.e., advertising, public relations, sales promotion, personal selling, and social media were used for this product? 2) Where they integrated? 3) How or how not?
Product: kombucha drink
Please use references attached