What are the most critical two to three elements that set up a business to be successful in the global market place?

What are the most critical two to three elements that set up a business to be successful in the global market place? Identify a multinational firm that you feel is worthy of emulation, research them and discover what you can about the approach they use that has made them successful. Describe the company in you initial post as well as what you have learned about them that helps you understand their global market success.