Wanda thinks the domestic market has been flooded with start-up companies offering gourmet dog biscuits. But she believes that perhaps she has a real opportunity to grow her business by participating in the global market. She has heard of ot

Scenario

Wanda thinks the domestic market has been flooded with start-up companies offering gourmet dog biscuits. But she believes that perhaps she has a real opportunity to grow her business by participating in the global market. She has heard of other small businesses “going global,” but she isn’t sure what that would entail.

Your Task

Conduct research on taking Salty Pawz into the global economic environment, into a global market and then present your research to Wanda detailing what it would take for her business to go global.

Start by listing the four most important factors Wanda should take into account before bringing Salty Pawz to other countries, using the text for this course as your source. You might find it useful to think of these four concerns as important questions Wanda will need to have the answers to before deciding whether to expand Salty Pawz internationally. Does Wanda, for instance, need to take into account cultural differences because not all cultures view pets in the same way as Americans do? Exist legal limitations on the import of food items into certain nations or on the export of food products to particular nations?

Present the following for each problem:

Give Wanda a description of the problem and supporting arguments for any conclusions or advice you give her; your arguments could also be used as resources for Wanda to learn more about each of the problems.
Describe the significance of each of the four issues and the effects they will have on Salty Pawz. Make sure to discuss the traits, chances, and difficulties of running a firm in a globalized economy.
To ensure Wanda is prepared beyond the introduction you have offered, provide resources where she can learn more about the subject. You should direct her to more resources and/or websites while outlining their significance and potential benefits for her.

Your study ought to cite additional books, papers, and sources in addition to the data from the text to back up your claims. For instance, the following outside sources may have relevant evidence:

Entrepreneur.com: Growing Your Business National Export Initiative: Next Global International Trade Administration
Overview

“Salty Pawz” Context Years ago, Wanda visited the neighborhood animal shelter in search of a new puppy. When she arrived, she was met by the bulldog-boxer mix with the most pitiful appearance she had ever seen. The puppy was suffering from severe skin issues, had practically no fur left, and his skin was turning pink from scratching.

Despite the fact that the unfortunate creature resembled a naked mole rat, Wanda instantly fell in love with him. She only looked at the first kennel, filled out the papers, gave the dog the name Cosmo, and immediately took him to the veterinarian. Although cautiously optimistic about Cosmo’s chances of recovery,

Wanda’s doctor cautioned her that she would need to be extremely careful about what she fed Cosmo in addition to his medication. Wanda so started looking into dog food and was horrifiedat the low quality of the foods and treats available.