Strategic Analysis

You will work individually to conduct a strategic analysis, and write a report on a real-life business. Please note that this report will focus on business-level strategy. You are required to conduct strategic analyses for Coles Supermarkets, a division of Coles Group (Corporation) which is a publicly listed company (, for this assignment. The focus of this assignment will be on Coles Supermarkets (“Coles” hereafter for short), an Australian supermarket chain. You are advised to conduct research such as Internet searching for industry and media reports, and browsing the website and annual reports of Coles Group ( and other relevant organisations. Write a 1500 word report, excluding references and appendix. In this report, you are required to perform the following tasks: 
1. Describe briefly the background information (strategic context) of the corporation and the organisation. This information should be brief and relevant to the discussion of your assignment and thus may include ownership, history, size, business scope, major products/services, and major markets, and financial performance of the organization selected.
 2. Conduct a macro-environment analysis (focusing on Coles Supermarkets in this assignment) for the entire industry (The Australian Supermarkets Industry) within which the organisation operates. You should use the analytical framework provided in the textbook. Foci will be placed on the understanding of the purpose of this analysis, the identification of key factors and their implications in terms of key opportunities and threats, and the discussion of their overall impact on the industry growth in the future. Draw your conclusion based on your macro-environment analysis. 
3. Undertake an industry (competitive) analysis using Porter’s 5-forces model. You are required to pay attention to the purpose of this analysis, the inter-connectedness of different aspects of the competitive forces, the links between the competitive forces and macro-environment, and their overall impact on the industry and the organization selected in terms of main driving forces in the competitive environment. Draw your conclusions based on your five-force analyses. 2 RMIT Classification: Trusted References should be utilised within this Report to validate the information presented, and should be drawn from academic sources and organisational information such as the website and annual reports. The business press may be used to identify relevant issues.