Sensory Marketing

Entire thesis on sensory marketing in a step by step processYouJul 22, 10:20 AMOverview•Not only a report on your individual research project, but also an analysis of its importance and implications.•Very similar to a journal article in terms of scholarship, quality of presentation and effort.•Typically 13,000-16,000 words•Written and formatted in academic style.•Typical structure: Introduction, Literature Review, Methodology, Findings, Discussion and Conclusion•Read the handbook carefully
Structure•Abstract•Brief overview of the study. Make sure it it looks good.•Contents Page•Detailed and accurate, include list of tables.•Introduction•Relatively short, introduce subject area and outline structure of dissertation. Make the 1st page a good one which is clearly written in the appropriate style, includes refs and introduces the research question. Outline structure•Literature Review Chapter•Similar to an assignment, detailed, comprehensive overview of literature relating to the area, build argumentCont.•Methodology Chapter•Not as long as lit review but very important. Must include ref to relevant literature, discussion/justification of methods used•Results/Discussion•Must include your data, must also link back to literature reviewed in chapter 2. Good signs include tables/data integrated with text, numbers adding up, titles on tables, evidence of interview data.•Conclusion•No need for recommendations but suggestions for further research.•References•As with an assignment, detailed and accurate•Appendices
Developing Research QuestionsDevelop, narrow, and refine your chosen topic to define a research project:•What specifically do you want to find out? (your research objectives);•How can your research question be investigated? (How can you find out?);•Initial literature search to identify key references and main areas of debate;•So what?•Should be clear, in the sense of being understandable•Should be researchable, that is, they should allow you to do research in relation to them•Should have some connection(s) with established theory and research.
Literature Review•Relevant streams of literature that answer the research question•Identifying the phenomenon of interest – a framework, theory or an unanswered question (research gap)•Is foundation for methods chapter and, subsequently, the results and discussion chapter•Serves to explore and explain your research question•Academic sources vs. Non-academic sources: always show awareness of what your sources are and be critical and analytical•Literature review to be done prior to conducting research•Be familiar with the University Library search engines•Refworks, Mendeley to help with referencing and in-text citationsMethodology•How the characteristics of the phenomenon of interest affect the research design•Essential to include reference to relevant literature;•Also need to discuss method of analysis;•Research approaches of relevant published studies + method chosen for the thesis•Operationalisation of the Method – Data Source; Data collection and validation; Data quality, problems, bias; Description of the analysis•Worth looking at others accounts of methodology for ideas.•Ethics