Objective: Identify what MNEs must do to operate effectively in today’s fast changing global business environment.Mindset: Appreciate the importance of building organizational capabilities in order to operate effectively in today’s fast changing global business environment.InstructionsThis case will allow you to use the information gained through the reading and discussion and apply it to a real business scenario.Review Chapter 4 in your Bartlett & Beamish textbook.Carefully re-read the Philips vs. Matsushita Case Study 4.3 on p. 259.Write a 3-4 page double spaced paper that addresses the following questions:What was the driving force that allowed Philips to become the leading consumer-electronics firm around the world?Were there distinctive competencies and lack thereof within Phillips?How and why was Matsushita able to overtake Philips?Were there distinctive competencies and lack thereof within Matsushita?What is your opinion of the changes each firm has made: the objectives, the implementation, and the impact?Why is the change so hard for both firms?What suggestions would you give to Gerald Kleisterlee and Eumio Ohtsubo?It is not necessary to apply a formatting style for this assignment except when using a source to support your writing.
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