If you were the chief executive officer (CEO) of your company, how would you fee

If you were the chief executive officer (CEO) of your company, how would you feel about incorporating the PEST (political, economic, social, and technological) analysis tool as a means to create a company-wide planning culture? Do you believe it would be helpful for the company’s sustained competitiveness? Why, or why not?
Journal – 250 words in length
No references or citations are necessary.

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