identify the one you believe is most crucial to the long-term success of the company and whether you believe this was a wise decision. Defend your position. • Examine the corporate-level strategies for the corporation you selected to identify the o

Starbucks
Write a 6- to 8-page essay that addresses the following topics:
• Examine the business-level strategies for the corporation you selected to identify the one you believe is most crucial to the long-term success of the company and whether you believe this was a wise decision. Defend your position.

• Examine the corporate-level strategies for the corporation you selected to identify the one you believe is most crucial to the long-term success of the business and whether you believe this was a wise decision. Defend your position.

• Assess the competitive landscape to identify the biggest rival for the firm. Compare their approaches at each stage and decide which business you believe has the best long-term prospects. Defend your choice.

Determine whether your choice from Question 3 would differ in slow-cycle and fast-cycle markets.

Use at least three quality references. Note: Wikipedia and other websites do not qualify as academic resources
Overview

The four pillars upon which Starbucks’ business strategy is built are as follows:

First, providing a “third-place” experience. Starbucks locations are successfully positioned as a “third place” away from homes and workplaces where people can spend time in a comfortable and relaxed setting with friends or by themselves. Even customers are welcome to complete their work in a Starbucks location. Most company-owned stores abroad and all company-owned stores in the US provide free wi-fi. Starbucks locations are carefully planned to encourage customers to spend more money, stay longer, and make further purchases. [1]

2. Offering premium coffee for sale. Product differentiation is a category that describes Starbucks’ business strategy. As a result, the large coffee chain company places a priority on the quality of its goods, and customers are willing to pay more for great quality. Excellent customer services as one of the solid sources of Starbucks competitive advantage further increases the attractiveness of the coffee retailer.

4. Adding technology to different business procedures. Starbucks is certain that the goal of new technology is not merely to enhance its website or speed up payment processing for customers standing in line. [3] By incorporating technology into a variety of company processes and procedures, including new product development, marketing message communication, closing sales, and customer satisfaction monitoring, the coffee chain adds value connected to technology.

The introduction of the Mobile Order & Pay feature, which enables customers to make purchases without having to wait in line, the voice ordering app, and “sending text message notifications to customers in the Seattle area when their mobile device is available” are some of Starbucks’ most notable examples of value creation through technological integration.