ICT352 ICT Project Management : Manage the E-Commerce Business


Case Study: EcoAusFare

The 2019-2020 bushfire season in Australia was particularly intense. Widespread damage impacted many people and businesses. Penny Wilson lost both her home and her business. She was grateful of the volunteers who helped her in the aftermath of the fires. August Starc was one of those volunteers and he and his partner,
April, spent many hours talking to Penny about the future. The conversations started an idea from which a
new business venture has grown.

In September 2020, EcoAusFare was launched as an online business selling products from Australian designed brands. EAF instigated three simple rules for including a product in their range. Products must:
• Embrace conscientious consumerism,
• Be sourced from independent designers, and
• Be designed and made in Australia.

Sustainability is at the very heart of the strategy of EAF. For example, all textile items, including clothing soft furnishings, must be made from bamboo, cotton, linen, silk or wool which has been grown in an ecologically sustainable way. EAF require that their suppliers minimise waste and therefore the use of deadstock fabric is expected. The range of products include:

• lifestyle products such as cookery or gardening kits,
• homeware including eco-living items such as stainless-steel straws and bamboo pegs,
• clothing for adults and children, and
• baby and toddler clothes and necessities.

Importantly, plastic-free solutions are paramount. Therefore, their eco-home range provides solutions that
avoid single-use plastic.

The mission of EAF is twofold. Firstly, it is to enable customers to support small, independent and local designers and producers who craft eco-friendly Australian products. Secondly, it is to provide a platform for
those small businesses so that they may reach a wide audience and ensure their sustainability.

The mission of EAF is entwined in sustainability where the needs of the present must not compromise the
ability of future generations to provide for their needs. They want to ensure that they are known for their
ecological credentials.

Feedback from their customers and from their suppliers has been very positive. In the space of a year their
business has expanded dramatically. They are now struggling to manage the e-Commerce business from the
office space in which it started.

Now based in the Hunter Region of New South Wales, EAF have recognised that they need to have a 500 
ATMC ICT352 ICT Project Management Task 1 square metre purpose-built store/workshop with office space. However, they are determined to ensure that this new building will be built to the highest eco-friendly specifications so that its eco-footprint is minimised.

Neither Penny, August nor April have a good understanding of the requirements of eco-friendly building
processes, therefore they need help in understanding the stakeholders and the process that will be involved
in this project.

Penny, August and April are aware that to ensure the quality of service that they currently provide, they will
need to employ more staff. They are concerned that every new member of staff should be very aware of the
sustainability strategy of EAF. Therefore, they have decided that it may be beneficial to have an interactive dashboard. They would like the dashboard to detail appropriate real-time statistics that visualise how EAF is
performing in terms of the Sustainable Development Goals (https://sdgs.un.org/goals). In particular, the dashboard must align with Goal 12, Responsible Consumption and Production. Penny, August and April
believe that having the information readily available will inspire all staff to uphold the EAF business vision.
Management team
Penny Wilson Purchasing and Marketing
August Starc Accounts and Logistics
April Starc Sales and Customer Service

With so many things competing for their attention Penny, August and April decided to ask outside consultants, Eco Mentor Consulting, to come and assist with the project planning. You are one of the consultants.

They have asked each of you to choose ONE of the following project themes and collaborate with the EAF
management team to outline a Project Charter to deliver value to the business.

Project 1 – Developing an interactive dashboard to provide real-time information on the ecological footprint of all aspects of the business
Project 2 – Building an eco-friendly store/workshop with office facilities
ATMC ICT352 ICT Project Management Task 1

Your task is to prepare a project charter on your proposed project. Please include the following sections in the main body of the report. Standard report structure must be adhered to.
Project Charter Structure
Chapter 3 of the Text outlines Project Charters – use it as a general Guide to produce a
Project Charter with the following headings:
1. Title
2. Background – this must add value to (build on) the information provided in the case study, by using research to extend understanding.
3. Scope overview
4. Business case
5. Milestone schedule (with acceptance criteria)
6. Risks, assumptions and constraints
7. Stakeholder list


Assignment Requirements and Deliverables
Your report should be one thousand (1000) words and it would be best to be no longer than one thousand five hundred (1500) words long.
The report is to be prepared as a single Microsoft Word document.
The completed assignment is to be submitted by SafeAssign on or before the due date.
The assignment will be assessed according to the marking sheet (Appendix A). Late submission of the assignment will result in the maximum deductions of points as per USCSchool policy for each day late (including weekends).

USC Assessment Policy
Assignment Return and Release of Grades
Assignment grades will be available on the course web site within three weeks of submission.
An electronic assignment marking sheet will be available.
ATMC ICT352 ICT Project Management Task 1


Where an assignment is undergoing investigation for alleged plagiarism or collusion the grade for
the assignment and the assignment will be withheld until the investigation has concluded.

Assignment Guidelines

This assignment will take three weeks to complete and will require a good understanding of the Project Management material for successful completion. It is imperative that students take heed of the following points in relation to doing this assignment:

1. It would pay to start this assignment early.
2. Ensure that you clearly understand the requirements for the assignment – what has to be done and what are the deliverables.
3. If you do not understand any of the assignment requirements – ASK your workshop tutor.
4. Each time you work on any aspect of the assignment re-read the assignment requirements to ensure that what is required is clearly understood.

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