For each investigative question listed, decide whether you will need to collect factual/ demographic, attitude/opinion or behaviour/event data.

Design pre-coded or self-coded questions to collect data for each of the investigative questions in Question 11.3. Note that you will need to answer self-check question 11.3 first (or use the answer at the end of this chapter).

Question 11.3- You are undertaking research on the use of children’s book clubs by householders within mainland Europe. As part of this, you have already undertaken in-depth interviews with households who belong and do not belong to children’s book clubs. This, along with a literature review, has suggested a number of investigative questions from which you start to construct a table of data requirements.

a For each investigative question listed, decide whether you will need to collect factual/ demographic, attitude/opinion or behaviour/event data.

b Complete the table of data requirements for each of the investigative questions already listed. (You may embellish the scenario to help in your choice of variables required and the detail in which the data will be measured as you feel necessary, but you do not have to explore the relation to theory and key concepts in the literature.)