Marketing research is an important aspect inmarketing planning and understandingconsumer choice. Primary research helpsthe organization determine its target market and understand how likely they areto adopt a product or service. It is also a way to learn what is important toconsumers. Secondary research helps the organization learn about industry andmarket issues and trends and how they relate to the organization.
Review the case study document(see attachment).
Analyze the resultsof the marketing research performed by the Faith & Main Consultants fromthe Case Study regarding the perception of the organization’s women’s healthservices.
Assume you havedecided that the organization needs to conduct additional primary research toget to the heart of consumer choice in the market:
Explore which tools or techniques wouldbe most effective and efficient in terms of gaining the most results atthe lowest cost.Explore the type of additionalinformation you believe is needed in such research.
Conduct secondarymarket research using the University Library:
Find 3 articles that relate to women’shealth services that pertain to the ECRHS survey results.Summarize the results of your secondaryresearch.
Prepare a 500- to700-word marketing research summary.
Analyze the Faith & Main primarymarketing research results.Summarize the secondary researcharticles you found, explaining how they do or do not support the Faith& Main Consultants’ primary research findings. Explain why youbelieve the organization needs to conduct additional primary consumermarket research.State the type of additionalinformation you believe is needed from such research.State the tools and techniques youwould add, explaining why you recommend them, including why they would bethe most efficient and effective.Explain how you would incorporateconsumer demographics and feedback on consumer health care preferencesinto the design for products, services, or branding.
Cite your sourcesin APA format.