The purpose of this assignment is to identify your target customer, create a graphical document to
introduce your product or service to potential consumers, build customer interest, and encourage
Complete the “Target Market Worksheet” which will describe the demographics of your target customer, explain how you would expand into other global markets, create a graphic to
appeal to your customer, and include a brief journey map to describe the consumer’s process.
While APA style is not required for the body of this assignment, solid academic writing is expected, and
documentation of sources should be presented using APA formatting guidelines,