EMT101: Events Planning & Management Question 1 Research on the World Aviation Festival 2021 and answer the following questions: (a) Describe the marketing mix strategy of the event: (i) Product (ii) Price (iii) Promotion (iv) Place

Question 1

Research on the World Aviation Festival 2021 and answer the following questions:

(a) Describe the marketing mix strategy of the event:

(i) Product

(ii) Price

(iii) Promotion

(iv) Place

(b) Analyse and explain how each element of the marketing mix strategy could contribute to the success of the event:

(i) Product

(ii) Price

(iii) Promotion

(iv) Place

(c) Describe and discuss the sponsorship plan for the event. Discussions should include the attractiveness of sponsorship assets, sponsorship tiers/levels and benefits, and the sponsorship approach used by the organiser.