Laureate_Assessment Brief_ DSGN 6031 01_20160106.Docx Page 1 of 6 ASSESSMENT BRIEFSubject Code and TitleDSGN6031 Social EnterpriseAssessmentAssessment 1: Business Pitch Deck – DraftIndividual/GroupAssessment 1: IndividualLength10 – 15 minutesLearning Outcomes1,2,5SubmissionEnd of Module 2.1 – Hand in pitch deck for formativefeedback and review prior to final submission.End of module 3.1 – Final submissionWeighting10 %Total Marks100 marks Assessment 1Individual – Draft Pitch DeckLearning Outcomes:1. Critically evaluate and synthesise the fundamental theories of creativeentrepreneurship.2. Apply theories of entrepreneurship to analysing and addressing real world problems.5. Design and present a business solution that meets the objectives of solving theproblem as identified.Duration: 15 minutes maximum (including visual aids and key research findings)Task: Individual proposal of a disruptive hypothesis that includes preliminary research, problemand solution pitch and development of a draft business strategy (maximum 10 minutes toinclude visual aids and key research findings). Students are required to present their draft pitchdeck as a group. The draft pitch deck should follow the ‘start-up’ pitch deck structure:Laureate_Assessment Brief_ DSGN 6031 01_20160106.Docx Page 2 of 62. Idea – 1 sentence3. Problem – 1-2 sentences4. Solution – 1-2 sentences5. Competition (list pros / cons) – can be several slides / one for each competitor6. Unique Value Proposition – What makes my idea unique / better – In 2-4 bullet points7. Ideal Customer profile – before using your product / after8. Technology (if applicable)9. Total Addressable Market Size10. Hypothesis Template11. User Interview Script12. Value Proposition Canvas Worksheets1) Week 4: Module 2.1Please record a video of your first draft pitch deck for practice and show this along with a pdfversion for review and feedback to your learning facilitator and/or mentor you have agreedupon with facilitator. This will help prepare for live presenting of your pitch in week 5.2) Week 5: Module 3.1 Upload your pitch idea in a written pdf format into the Assessment 1 submission link inBlackboard Upload your written pdf into the Your project folder in Neutopia for peer sharing andcomments. A live synchronistic class will be set for each participant/group to share a screen with thepitch deck and present live to the class. In the event that participants are not able to attend the live class please contact yourlearning facilitator and an alternative platform to present a pitch will be considered for peerand facilitator review.There will be an opportunity for peer feedback along with facilitator feedback for assessment 2.Please offer constructive and supportive feedback and be respectful for the individual creativeand learning process in this assignment.Note: This first assignment will be shared on a public forum with your peers and facilitator tooffer formative feedback via the grade centre in Blackboard.Laureate_Assessment Brief_ DSGN 6031 01_20160106.docx Page 3 of 6Learning Rubrics – Assessment AttributesFail(Unacceptable)Pass(Functional)Credit(Proficient)Distinction(Advanced)High Distinction(Exceptional)Points0-4950-6465-7475-8485-100Understanding ofresearch principles andmethods applicable toMD15%The focus for theresearch question(s) orbasis for the project isunclear.The rationale for theresearch methodology isinappropriate for theresearchquestion/project.0-7.35The focus for the researchquestion(s) or basis forproject is clear.The rationale for theresearch methodology isappropriate for theresearch question/project.7.5-9.6The focus for the researchquestion(s) or basis forproject is clear.The rationale for theresearch methodology isstated and appropriate forthe researchquestion/project.9.75-11.1The focus for the researchquestion(s) or basis for projectis clear.The rationale for the researchmethodology is comparedwith alternatives and thechosen method is appropriatefor the researchquestion/project.11.25-12.6The focus for the researchquestion(s) or basis for projectis clear.The rationale for the researchmethodology is compared andevaluated against alternativesand the chosen method isappropriate for the researchquestion/project.12.75-15Knowledge and skillsdemonstratingcreativity and initiative15%Limited understanding ofrequired concepts andknowledgeKey components of theassignment are not alladdressed.Knowledge orunderstanding of the fieldor discipline.Key components of theassignment are alladdressed.Often conflates/confusesassertion of personalopinion with informationsubstantiated by evidencefrom the research/coursematerials.Thorough knowledge orunderstanding of the field ordiscipline/s.Supports personal opinionand informationsubstantiated by evidencefrom the research/coursematerials.Explores the limits &strengths of currentknowledgeDemonstrates a capacity toexplain and apply relevantconcepts.Highly developedunderstanding of the field ordiscipline/s.Discriminates betweenassertion of personal opinionand information substantiatedby robust evidence from theresearch/course materials andextended reading.Evaluates the limits &strengths of currentknowledge.Well demonstrated capacity toexplain and apply relevantA sophisticated understandingof the field or discipline/s.Systematically and criticallydiscriminates betweenassertion of personal opinionand information substantiatedby robust evidence from theresearch/course materials andextended reading.Extends the limits & strengthsof current knowledge.Mastery of concepts andapplication to newsituations/further learning. Laureate_Assessment Brief_ DSGN 6031 01_20160106.docx Page 4 of 6 0-7.357.5-9.69.75-11.1concepts.11.25-12.612.75-15High Level of personalautonomy andaccountability15%Does not reflect uponown learning.Is unreliable and/oruntimely in successfullytasks.Blames others forinefficiencies andinaction.0-7.35Reflects on own behaviourand impact on others,modifies behaviour whennecessary.Uses reflection for ownlearning.Takes responsibility forown actions and completestasks independently ontime.7.5-9.6Reflects on own behaviourand impact on others,modifies behaviour whennecessary.Uses reflection for ownlearning.Takes responsibility for ownactions and completes tasksindependently on time.Demonstrates resilience bybalancing priorities andmanaging time.9.75-11.1Reflects on own behaviourand impact on others,modifies behaviour whennecessary.Uses reflection for ownlearning.Takes responsibility for ownactions and completes tasksindependently on time.Demonstrates resilience bybalancing competingpriorities, managing timeeffectively and overcomingobstacles.11.25-12.6Reflects on own behaviourand impact on others,modifies behaviour whennecessary.Uses reflection for ownlearning.Takes responsibility for ownactions and completes tasksindependently on time.Demonstrates resilience bybalancing competingpriorities, managing timeeffectively and overcomingobstacles.Sensitive to diverse andcomplex contexts.12.75-15Application ofknowledge to practise15%Limited understanding ofthe internal and externalbusiness environment.Lacks a globalperspective for potentialmarket and trends.Uses a limited range ofinformation as the basisUnderstands the internaland external businessenvironment includingcommercial context andmarket forces.Understands local andglobal markets/trends.Accesses relevantUnderstands the impact offinancial, social, political,environmental issues on thebusiness.Demonstrates commercialawareness of productdevelopment/serviceprovision.Understands the impact offinancial, social, political,environmental issues on thebusiness; and where relevant,as they relate to differentcountries where the businessmay operate.Demonstrates commercialawareness of productDemonstrates culturalsensitivity.Understands the impact offinancial, social, political,environmental issues on thebusiness; and where relevant,as they relate to differentcountries where the businessmay operate. Laureate_Assessment Brief_ DSGN 6031 01_20160106.docx Page 5 of 6 of recommendedpractice.0-7.35information.Synthesises and evaluatesinformation from a varietyof sources.Gathers/utilises competitorknowledge.7.5-9.6Understands the business.Can prepare and presentsbusiness cases/proposals.9.75-11.1development/serviceprovision and costrelationships.Understands the business andits risks.Can prepare and presentsbusiness cases/proposals.11.25-12.6Demonstrates commercialawareness of productdevelopment/serviceprovision and costrelationships.Understands the business andits risks.Assesses the impact ofinformation andcommunication systems on theoperations of the business.Understands the globalmarket opportunities andcompetitive environment.12.75-15EffectiveCommunication15%Difficult to understandfor audience, nological/clear structure,poor flow of ideas,argument lackssupporting evidence.Audience cannot followthe line of reasoning.Information, argumentsand evidence arepresented in a way that isnot always clear andlogical.Line of reasoning is oftendifficult to follow.Information, arguments andevidence are well presented,mostly clear flow of ideas andarguments.Line of reasoning is easy tofollow.Information, arguments andevidence are very wellpresented; the presentation islogical, clear and wellsupported by evidence.Demonstrates culturalsensitivity.Expertly presented; thepresentation is logical,persuasive, and wellsupported by evidence,demonstrating a clear flow ofideas and arguments.Engages and sustainsaudience’s interest in thetopic, demonstrates highlevels of cultural sensitivityEffective use of diversepresentation aids, includinggraphics and multi-media. Laureate_Assessment Brief_ DSGN 6031 01_20160106.docx Page 6 of 6 0-7.357.5-9.69.75-11.111.25-12.612.75-15Sustainability andDesign for Good inbusiness15%Unable toidentify/neglects one ormore of the three pillarsof sustainability. Unableto consider design forgood principles.Treats corporatesustainability as aconcept only on a macrolevel.0-7.35Able to identity all threepillars of sustainability in abusiness and socialcontext. Can identifydesign for good concepts.Can respond to currentsustainability issues in abroad context.7.5-9.6Shows a clear understandingand discusses distinguishingfeatures of each of the threepillars of sustainability.Clarifies design for goodconcepts.9.75-11.1Can indicate theinterrelationships betweenthe three pillars with a degreeof fluency and articulation.Can integrate sustainabilityand design for good.11.25-12.6Compares and contrasts theadvantages and disadvantagesof upholding the three pillarsfrom a corporate perspective,with a view towards creating acorporate strategy. Criticallyevaluates design for goodprinciples.12.75-15Individual Work10%Does not participateeffectively in a individualreflective environment.Does not considerindividual goals andresponsibility.Hinders the individualprocess and upsets theschedule.0-4.9Works effectively withindividual projects.Identifies individual goals,tasks, responsibilities andschedules.Supports individual needs.5-6.4Contributes individual selfreflection.Works well towards individualgoals.Renegotiates responsibilitiesto meet needed change.6.5-7.4Understands group dynamicsand team roles along withindividual responsibility.Facilitates individual timemanagement well.Renegotiates responsibilities,tasks and schedules to meetneeded change.7.5-8.4Builds an individual identityand commitment.Evaluates personal outcomes.Implements strategies forenhancing self-efficacy.8.5-10
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