Discuss the differences in planning (from the text) between annual giving and major giving. How you define one versus the other? How do you decide which donor fits into which category? What is the strategy difference?
If you were made a manager of a fundraising operation and were asked to do a SWOT analysis, what are the questions you’d want to ask yourself and why?
If from that SWOT analysis you have to create SMART goals, what might a couple be and why?