Entrepreneurship as a mechanism for recovery in crisis- COVID-19
Describe the proposed or existing business idea; provide details justifying the idea/existing business and any details on the business one needs to know including ownership, legal form; age of the business, location, market share (if information available) and much more.
Analyze the current context of the business- the macro and the micro environment;
Critically appreciate the theory of entrepreneurship, creativity and innovation and demonstrate an ability to relate this to practice.
Discuss/reflect on the entrepreneurial journey; highlighting, using entrepreneurship literature, entrepreneurial orientation (be reflective).
Use secondary and/or market based data to generate a viable business plan and or responses to the current crisis for an existing start-up giving details and justifications relevant to the current or future business.
Organize your research findings in an professional presentation format (coherent structure, effective use of graphics, effective referencing, and clear English are essential)
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