Describe the problem that your communication campaign is trying to help solve.

During Lesson Week 4, write the background for your final paper. Your assignment should contain the following: (a) title page, (b) body, and (c) reference list. The body should have the following sections:
1. Describe the problem that your communication campaign is trying to help solve. In addition, explain the importance of your paper topic (i.e., who can use the paper and how). Also provide a roadmap that previews the rest of the paper.
2. Target audience: Identify no more than 1 target audience. Justify your decision with theory or research.
3. Attitudes and behavior: Present no more than 2 attitudes and no more than 1 behavior. Justify your decisions with theory or research.
4. Setting: Specify no more than 2 different settings that involve interpersonal or mass channels through which you will execute your campaign. Typically campaigns use more than one setting, so if you only use one, make sure to provide additional explanation. Justify your decisions with theory or research.
The reference list should identify at least 3 primary research sources found on your own. Try to have at least one each for your target audience, attitudes and behavior, and setting sections.
Follow APA style. Your paper should be no more than 4 pages double-spaced (not including the title page and reference list).
Please read the sample paper to see what you should include in your paper.