Define the mission and vision of the company, understand the market, research the competitors and the industry and get to know your audience (the audience for the physical supermarket business and for the online supermarket business).

Mercadona, founded in 1977 byFrancisco Roig and his wife, is a one ofthe leading physical supermarket company in Spain which has never stoppedovercoming challenges and opportunities to satify its clients’ needs andguarantee total quality.It is also present in the onlinebusiness. With operations in Spain and Portugal, it has always been acompromised and shared growth business that, through innovation anddevelopment, has the objective to be a firm that society and stakeholders feelproud of.Youbelong to the Mercadona Supply Chain Management Team, and you are requiredtogether with the Ecommerce Team to develop their online business as thecurrent online grocery business model is not very satisfactory. For that, youshould write a plan containing the following:1-Status ofMercadona: Define the mission and vision of the company, understand the market,research the competitors and the industry and get to know your audience (theaudience for the physical supermarket business and for the online supermarketbusiness)
2-OnlineBusiness Model of Mercadona: Define the current offer and burders involved inthe online business
3-Currentsupply chain of the grocery shopping business of Mercadona
4-Idea ofimprovement of the process: Create a process map including your proposed supplychain and develop the supply chain strategy used.
5-Define theinvestment needed and the expected savings: Determine which KPIs (metrics) willyou use to measure your success in the future
6-Conclusions