You will create an original post in response to two of the available topics for each discussion.
Research the two subjects below to research.
These will be the topics of your thread. Write about each separately:
• Branding (MAIN TOPIC – minimum 600—words)
• Customer loyalty (SECOND TOPIC – minimum 300—words)
• Title your post according to your selected topic separately.
• In at least 600 words for the main topic (300 words for second topic as well), discuss your topics by addressing the following items:
o Explain the concept of the marketing management topic selected for your paper (Your textbook is a good source for this section).
o Examine at least 1 practical application/example for your topics. This must involve the mention of a specific industry or organization, explained in sufficient detail.
o Formulate a question about your topics that your classmates will respond to.
o Have a separate heading for each of these 3 sections above for each topic.
Use the headings as highlighted above in bold.
o Use two scholarly sources in addition to the course textbook.
COURSE TEXTBOOK: Marketing Management by G.W. Marshall and M.W. Johnston (2019)”
o Use current APA format 12-pt font Times New Roman