Compare and contrast Rory Sutherland’s concept of “frame of reference” marketing to that of expensive and magnificent solutions.

Compare and contrast Rory Sutherland’s concept of “frame of reference” marketing to that of expensive and magnificent solutions. Assess the ideal of branding and rebranding through “positioning” and “frame of reference.” https://branduniq.com/2015/br‌‍‍‍‌‍‍‌‌‌‍‌‍‍‍‍‌‍‌‌and-positioning-basics-establishing-the-frame-of-reference/ https://taitsubler.com/articles/the-mythic-status-brand-model-blending-brain-science-and-mythology-to-create-a-new-brand-strategy-tool/ https://vivaldigroup.com/en/blogs/frame-of-reference/ https://www.ted.com/talks/rory_sutherland_life_lesso‌‍‍‍‌‍‍‌‌‌‍‌‍‍‍‍‌‍‌‌ns_from_an_ad_man