After reading and studying chapter 7, respond to the following issue:

How may a business’s customer service policies be used in it’s marketing strategy?
Discuss the importance of customer service in business marketing.
Use the information from your studies to fully support your answers. Give a clear and complete discussion of this issue to demonstrate your understanding of the concepts presented in this chapter. You may also include supporting information from previous chapters and from online research. Your discussion should be at least 150 words in length. Share your comments with your classmates by creating a thread on this Discussion Forum.