Brand analysis project



You’ve landed your first job as an assistant brand manager. Your boss, Miranda Priestly, wants to make sure your company’s brand is remaining competitive, so she assigns you this project:


· Review all publicly available information related to your brand and the product category

· Prepare a detailed analysis of your brand and product category, and

· Make three recommendations to improve your brand’s competitive position based on the findings of your research. Your recommendations should be specific to the US market.



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