You’ve landed your first job as an assistant brand manager. Your boss, Miranda Priestly, wants to make sure your company’s brand is remaining competitive, so she assigns you this project:
· Review all publicly available information related to your brand and the product category
· Prepare a detailed analysis of your brand and product category, and
· Make three recommendations to improve your brand’s competitive position based on the findings of your research. Your recommendations should be specific to the US market.
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