Are these brands positioned on the basis of actual characteristics or perceived characteristics?

The essence of successful marketing strategies is brand positioning.
In this week’s discussion we will consider how brand positioning is built on the perceptions that consumers hold in their minds.
For this discussion exercise, select two brands of the same product (e.g., two flavored water brands or two breakfast cereal brands) that are positioned differently.
Then explain how is each brand positioned and how do consumers perceive each brand.
1) Are these brands positioned on the basis of actual characteristics or perceived characteristics?
● Be sure to explain your response in detail with support from the readings.
2) Consider the target market for each brand and discuss if the positioning is effective in differentiating the brand from its competitors. How so? Or why not?