An evaluation of the growing commercial opportunities through increased marketing investment in women’s sport: Strategic Marketing Research Paper, MU, Ireland

“An evaluation of the growing commercial opportunities through increased marketing investment in women’s sport” (primarily focused on soccer). This research paper is being carried out specifically for the sports betting market. Some topics to cover in the literature review include

1. History of women’s sport/soccer

2. Evolution of women’s sport/soccer

3. Men’s soccer versus women’s soccer – Gender Inequality

4. Future of women’s soccer

5. Sports Betting – Current state of play

6. A history of sports betting on women’s sports

7. The demographics of betting – Men v women

8. The future of sports betting

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